Social Media and the Accounting of Everyday Life Social critiques argue that social media have made us narcissistic, that Facebook, Twitter, Instagram, and YouTube are all vehicles for me-promotion. In this book, the author offers a different view. She shows that sharing the mundane details of our lives didn't begin with mobile devices and social media. People have used media to catalog and share their lives for several centuries. Pocket diaries, photo albums, and baby books are the predigital precursors of today's digital and mobile platforms for posting text and images. The ability to take selfies has not turned us into needy narcissists; it's part of a longer story about how people account for everyday life. The sense of self that emerges from media accounting is not the purely statistics-driven â€śquantified self,â€ť but the more well-rounded qualified self. We come to understand ourselves in a new way through the representations of ourselves that we create to be consumed.